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  • Learn how online tactics can shorten the SALES CYCLE
  • Draw inspiration from others' digital marketing CASE STUDIES
  • DISCOVER how digital marketing is being used for lead gen
  • Build your digital marketing THINK TANK within the community
  • EVALUATE case study presenters as potential vendors /partners
  • CONTRIBUTE case studies from your marketing dept
  • Find out how certain TOOLS & PLATFORMS are being used
  • Offer SUGGESTIONS and OPINIONS to case study presenters
  • Demonstrate your INDUSTRY and DOMAIN expertise
  • Augment your sales effort with some digital /ONLINE MAGIC
  • Provide insights on how you would QUALIFY a LEAD
  • EXCHANGE ideas with the community for mutual benefit
  • Spot individual talent or an agency that you could HIRE
  • Improve your CAREER prospects by learning digital marketing

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